Brand Identity
Introduction
Brand Identity — It starts with an idea
The idea of SecureAppy has an opportunity to disrupt a billion dollar industry and be a major influencer in the digital services market.
What?
At its core, ShareAccounts is an authentication sharing tool. It allows users to create secure groups to share usernames and passwords to digital services.
How?
Why?
Our team is always looking for opportunities to create products that can have a positive impact on people’s lives. Digital services run much of our professional and social lives. Giving people the ability to offset the costs of these services and save money seems like a great idea to us.
Colors
We want our product to be colorful. We use 4 primary colors and have a collection of secondary colors to support our messaging.
Primary Colors
Gradients
Our world is filled with gradients and so is our product. These are our favorites.
TYPOGRAPHY
Typographic Style
Our font families, and supported weights.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789!@#$%
VARELA ROUNDED FOR HEADINGS
Varela Round is based on the well-known font Varela. The rounded corners make it perfect for a soft feel and work great at any size. It is suitable for headlines and printed collateral, and maintains its distinct properties amongst other objects. Varela Round is a great font for any website.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789!@#$%
Noto helps to make the web more beautiful across platforms for all languages. Currently, Noto covers over 30 scripts, and will cover all of Unicode in the future. This is the Sans Latin, Greek, and Cyrillic family. It has Regular, Bold, Italic, and Bold Italic styles and is hinted. It is derived from Droid, and like Droid it has a serif sister family, Noto Serif.
OUR LOGO
Our logo is an exploration of the two words security and sharing.
It’s design is meant to be simple, fun, and colorful.